Value Selling: What It Is and How to Do It
Presented by: Patrick Wolgast, Cathy Pagano, Michael Murray, Meghann Enright and Amanda Mattis
Originally recorded on Wednesday, October 27 as part of our Commercial and Hospitality Customer Conference
Selling on value requires a deliberate effort to understand your customer. Join our panel of experienced sales and underwriting professionals to gain perspective on how to create value through cross-selling, up-selling and building value in your products and services. Our panel will share their personal experiences and strategies for how to sell on value and not price alone.
Duration: 30 Minutes
Meet the Presenters
Patrick Wolgast
Vice President, Sales Enhancement Team Leader
Cathy Pagano
Second Vice President, Director of the Sales Management Program
Michael Murray
Vice President, Regional Team Leader
Meghann Enright
Second Vice President, Team Leader
Amanda Mattis
Second Vice President, Director of Leadership and Sales Training